__   Johnson's Baby Bath Time Song

Using the insight of music relieving a baby of stress during bath time, J&J created a campaign to encourage mothers to share their original bath time songs that they sing to their babies for a chance to win J&J gift hampers.

 

The campaign ran as a competition during Ramadan and the J&J Baby Bath Time Song was created using lyrics and audio files sent in by moms across the region.

 

I was commissioned to lead on animation and assist on content creation for the Song.

What I did

Animation, Content Creation

Client

Johnson's Baby

Agency

Hogarth Worldwide

Song went live on Youtube and was amplified through Shazam, Anghami, Facebook, online banners, PR and press announcements.

___   Results

$ 170,000

Worth of media value generated through PR

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